Services

The work, in the order it actually happens.

The diagnostic always comes first. Activation is what follows, never the entry point, and we will say no to a retainer that skips it.

Start with the free snapshot→

The studio

See the work we have done as a firm.Case studies from banking, real estate, professional services and technology, with what moved.→

The founder

See the work behind the founder.Six years telling other people's stories, from adobo Magazine to the Wall Street Journal, and what it taught us about how markets decide.→

Step one, always

Diagnostics. The score decides the work.

For a person

MAD™-I, for your career

Where your name stands with the market you want, not the one you already have. Includes your Career Equity Archetype™ against sixteen patterns, so you can see which one you are defaulting to.

Snapshot, free, no email needed
Full diagnostic, with a 30 day sprint, ₱3,000
Full report with a 30, 60 and 90 day roadmap, plus a strategist consultation, ₱7,000

For a company

MAD™ or RVF™, for the firm

MAD™ reads the outside: what a market can establish about you without your help. RVF™ reads the inside: the trade you are making between money, people and time. Most firms need both, in that order.

Snapshot, free, no email needed
Full diagnostic, with a 30 day sprint, ₱7,000
Full report with a 30, 60 and 90 day roadmap, plus a strategist consultation, ₱15,000

The full diagnostic comes with a 30 day sprint: your first moves, in order, for the month ahead. The full report goes further, with a 30, 60 and 90 day roadmap, and the consultation is where a strategist takes you through it and names which move comes first. Sequence matters more than effort.

Start MAD™-I Start MAD™Start RVF™

Step two

Retainers. Three tiers, and the score decides which one.

Brand Equity Foundations

For the leader or firm whose record is strong and whose public signal is thin. Gets the basics standing and keeps them standing.

Monthly story banking
One to two LinkedIn posts a week
Media kit built and maintained
Media monitoring
Earned media lite^*
Press release writing, one release credit a month
Media and PR systems included on a twelve month term
External market read, free from six months
Rescore at six months

From ₱75,000 a month

Brand Equity Builder

For the firm ready to be written about rather than just present. Adds earned media, which takes the longest to build and is worth the most.

Everything in Foundations
Media relations and podcast guesting
Thought leadership pitching
Press release writing, up to two release credits a month
Two to three posts a week
Twelve month editorial plan available
More strategist time than Foundations
Up to 5% off support services

From ₱100,000 a month

Brand Equity Architecture

The steering tier, on a twelve month term. The strategy does not get handed over and filed. It stays live and is revised every quarter against the score.

Everything in Builder
Full MAD™ strategy, live and revised quarterly
Three to five posts a week
Press release writing, up to four release credits a month
Twelve month editorial plan
Standing strategist time
Quarterly rescore, not just at six months
Up to 10% off support services

From ₱150,000 a month

^*Earned media lite: we handle the media inquiries that come to you, and pitch lightly where a story is already there. Full media relations starts at Builder.

A release credit is one press release written and published through a wire service. Credits expire monthly.

On a twelve month term, any tier, media and PR systems is included at no charge. On three and six month terms you get working sheets and trackers and light messaging work, not the full build.

Retainers start at ₱75,000 a month, three months minimum. Strategist time is not sold by the hour.

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Why we will not sell media and PR systems on their own.

We do not sell it alone because if the system stalls, because nobody on your side knows how to use it or keep it going, or worse, nobody capable gets assigned to it, then you have wasted your money and our time together.

So it comes with a retainer behind it, six months at least. Part of that time is spent teaching someone on your team to run it, so it keeps working after we step back. That is not a lock-in. It is the only version of this we have seen hold.

If the score says the smallest retainer is enough, that is what we will offer you. We put that in writing before you sign anything.

How to read the menu

Owned, earned and paid. Three kinds of media, three different jobs.

It informs

Owned

Anything you own. Your site, your posts, your newsletter, your podcast, your events. It matters most when you are starting out: there is no cost like paid and no gatekeeper like earned, so you talk to your audience directly, in any form, whenever you want.

On its own it stays weak. Until a third party has verified what you say, its job is to tell people you exist and what you do.
Once someone credible has backed it, it starts moving credibility.

It proves

Earned

The best there is. Other media houses betting on you. An editorial, a feature or an unpaid listicle is worth far more than any ad, because it builds a following and a loyal base beyond just the revenue for one campaign.

The media people trust most.
When you show up in a good light, people assume you are good, and they start associating with you and doing business with you.

It sells

Paid

The most expensive, for a reason. Owned informs; an ad sells. Get the timing wrong or the work sloppy and it hurts you, because it reads as forced and awkward. Done right, it reads as a carefully made message that needed a wider reach.

You reach the exact people at the exact time, in the form you need.
The message scales in real time, fully within your control.

Service menu · one of three

Sets you up. The right tools, pointed in the right direction.

What you may be noticing

You are doing visible things without a plan behind them. Nothing is written down, nothing is ready when a moment arrives, and you are not sure the effort is aimed at the right market.

What you get

A reading of where you actually stand, the material and the lists a working media effort needs, and a twelve month plan with a budget and targets.

How it helps

You start from something rather than nothing, and every peso after this is spent in the right direction.

Media and PR systems

30 days, with a retainer

Thirty days of setup. Your key messages, the journalists and editors who cover your field, a six month calendar of awards and events, three articles, and press release templates ready to fill in when the moment comes.

You stop starting from nothing. When someone calls or an entry opens, the material already exists and the moment is not wasted. Included free on any twelve month retainer. On the menu for firms that already run media and PR and need the systems designed.

MAD™ strategy

12 months

Your score read, then a twelve month plan: which facet first, what evidence closes it, a budget, projected ROI and OKRs to hold it to.

It also names the specific ways to grow: which conversations to have at which events and how to move them forward, which partnerships are worth pursuing, and where adding value opens doors. Inside Architecture it stays live and is revised every quarter. On its own, it is a document.

External market read

Free from six months

What the market can establish about you today, using nothing you give us. Includes a check on how software reads you, because the first pass on your company is now done by a machine.

You find out what an investor, a journalist or a model already believes about you before you spend a peso trying to change it.

Support services start at ₱50,000. Retainer clients on Builder and Architecture get up to 5% and 10% off.

Inquire now

Service menu · two of three

Scales you. Everything and everyone you have, put to work.

What you may be noticing

People know you now, but it is not turning into the right clients, partners or rooms. The reach you already have is not being used.

What you get

Paid reach where certainty matters, events turned into named meetings, a senior strategist on the decisions that sit above marketing, and, when a raise is coming, the work of getting the brand counted in the valuation.

How it helps

Visibility becomes revenue and relationships you can point to, on purpose rather than by luck.

Media buying

On requirements

Paid placement, planned against the score rather than a budget cycle.

An amplifier for a message and a boost for a platform. Expensive, and rented: it stops the minute you stop paying. In return you reach the exact people at the exact time, which a feature cannot promise. A different job from an editorial, and best on top of one.

Event coordination

Per event, on enquiry

Conferences, trade shows, congresses. Which pass to buy, who to target, appointments set before you go, partners, media and speaking opportunities identified, and the follow-through afterwards.

Most people come home with business cards. You come home with named meetings, partners worth publishing and a fuller pipeline.

Advisory or consulting project

On enquiry

Direct time with a senior strategist on a defined question. Guidance, a sounding board, and where it helps, an introduction to the other consultants you need. Minimum two to three hours.

For when the problem is a decision rather than a deliverable.

The flagship

Brand equity for investment readiness

Scoped per company

Pushing the valuation to the highest number the evidence will carry, by surfacing what the business is worth beyond the revenue it books.

Brand equity is valued separately from the profit and loss. This is the work of making sure it gets counted, before a term sheet arrives.

How it runs→

Support services start at ₱50,000. Retainer clients on Builder and Architecture get up to 5% and 10% off. Investment readiness is scoped and never priced here.

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Service menu · three of three

Establishes you. Staying in a good place, until you are the reference.

What you may be noticing

You have arrived, and now the question is holding it. One bad interview, a wrong award category or a year of silence can undo what took years to build.

What you get

Coverage other people give you, the awards and categories worth winning, executives ready for any camera or panel, and a show of your own that keeps the evidence coming, in your voice.

How it helps

You become the name people cite. A reference for some, and in time, the reference for your industry.

Media relations

Monthly, on enquiry

We pitch you to journalists, editors, podcast hosts and column desks, and handle what follows.

The best media there is, and the scarcest. A feature costs you nothing in ad spend, gives you mileage you did not pay for, lifts your credibility and builds a community around you. It compounds, because a third party said it.

Award submissions

Per entry, on enquiry

We pick the awards and the categories worth entering, then write and run the submission with the evidence behind it.

The framing is the real work. The right category, leadership, DEI or ESG for instance, puts you in rooms with decision makers and the people who move your industry. Nominee, finalist and winner are three moments, not one.

Media training

On enquiry

Three to four hours, four people at most, built around your real messages and the questions you would rather not get.

Makes sure the message lands exactly as you meant it, and has your executives ready for the interview, panel or camera that arrives without warning.

Podcast production

On enquiry

Editing, show notes, clips, publishing, and the launch setup for a new show.

Owned media in its purest form. Nobody edits you, nobody picks the angle, and a year of episodes is a year of evidence in your own voice.

Support services start at ₱50,000. Retainer clients on Builder and Architecture get up to 5% and 10% off.

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The promise

We get the market to trust you, so you can choose.

Book a call with a strategist