Frameworks

Two instruments. One reads outward, one reads inward.

Both are scored, both are repeatable, and both are built so a sceptic can check the method. A score you cannot inspect is not a diagnostic, it is an opinion with a number on it.

The arc

Profitable today. Valuable always.

MAD™ reads what the market can see and turns recognition into demand, and demand into value. RVF™ reads the trade you are making with your own money, effort and time, and tells you which trade comes next.

MAD™: from profitable to valuable

Branding at the centre, credibility and visibility as the two walls, market trust as the foundation, demand at the peak. It shows where your diamond leans, what is missing, and what to do about it. A company the market recognises, trusts and pursues is worth more than the revenue it books.

44Items

220Points

5Facets

How MAD™ works→

RVF™: the founder’s guide to taking their time back

Money, effort, time. Every stage of a business craves one of the three and pays for it with the other two. RVF™ tells you which trade you are in, which one you should be making now, and how to buy your time back without the business losing value.

3Trades

9Stalls

3Levels read

How RVF™ works→

One makes the company worth more. The other gives the founder their time back. Together, a business that is worth more and needs you less.

Which one you need, and in what order.

If the question is why the market does not know you, or why revenue is strong and valuation is not, start with MAD™. If the question is why the business still needs you in the room every day, start with RVF™.

Most firms that come to us need both, and usually in that order, because demand built on a business that cannot carry it is an expensive way to find out. Visibility does not change which trade you are in. It lowers the cost of making the next one.

Compare both diagnostics→

Start here

Find out where you stand.

Take the free MAD™ Snapshot