The Diagnostic Suite

Two diagnostics. Two questions your P&L can’t answer.

Marketing measures attention. Sales measures conversion. Brand equity architecture measures what your brand is worth when you are not in the room.

For brand authority

MAD™

Market Authority Diamond

Score the gravity your brand commands across five facets: Demand, Credibility, Visibility, Branding, and Market Trust. The diamond shape shows where you lean and where you leak.

Use this if you ask “Why are we known but not chosen?” or “Why does our pipeline stall at consideration?”
44 questions 5 facets ~7 minutes
Score Your Authority Start now
For service businesses

RVF™

Resource Value Formula

Map how your service business trades Time, Money, and Effort. The formula reveals whether your model compounds value or just cycles it back into more billable hours.

Use this if you ask “Why am I always in every deal?” or “Why does growing the business feel like working more, not less?”
20 questions 4 aspects ~5 minutes
Diagnose Your Resource Stack Start now

Not sure which one fits?

If your business sells time and expertise (consulting, agency, professional services), start with RVF™. If you sell products, platforms, or programs and need to know how the market sees you, start with MAD™. You can take both. Most founders eventually do.

Diagnose first. Strategize second.

Every Studio JNSQ engagement starts with a diagnosis, not a pitch.

The diagnostic is free. The clarity is the product. Five to seven minutes is the smallest investment you can make in knowing what your brand is actually worth.

Start with MAD™ or Start with RVF™