Your career holds equity the same way a company does. Most people have never been shown the shape of theirs.
Fifteen questions. About three minutes. You will get one of sixteen archetypes, the tier it sits in, what breaks next if nothing changes, and the archetype you move to from here.
Personal branding is how you present. Career equity is what you are actually worth to the market when you are not in the room: whether the right people already know your name, whether your credibility travels when your job title changes, and whether opportunity arrives without you chasing it.
Those are structural questions, and structures fail in a specific order. That is what the archetypes describe. Not a personality type, and not a score. The shape of what you have built, and the part of it that is not yet load-bearing.
Branding sits at the centre of the diamond because it is what the other four are organised around. It is the centering point, not a fifth facet.
Three statements for each of the four facets and the centering point. Rate how true each one is of you right now, not how true you want it to be.
Your diamond is drawn from your answers and matched against the sixteen. The result appears immediately, in full.
Where the archetype struggles, the lever you already hold, and where it optimizes next. Not a label. A reading.
The tiers are not a ranking of people. They mark where the structure gives way first. A Tier 1 archetype is not a worse professional than a Tier 3 one, it is one whose centre has not been built yet, which is a different problem with a different fix.
Most people recognise themselves before they take the quiz. Read them cold if you prefer.
Career equity is the same asset class read at the scale of one person. Not a fourth thing, and not personal branding. The Market Authority Diamond™ measures the reputational half of it, which is the half that moves first.
Studio JNSQ practises brand equity architecture. Smaller companies use it to reach profitability. Larger ones use it to build the case for a higher valuation at exit. This finder is the smallest free piece of that work, and it is yours permanently.
Visual identity: logos, colours, messaging, taglines. The surface layer.
Portfolio structure: how a company organises multiple brands.
The discipline of building the financial and reputational value of a company. It sits at the convergence of PR and Finance.
No. Personality tests describe how you are wired. This describes what you have built. Two people with identical temperaments land in different archetypes, and the same person moves between archetypes as their structure changes.
No, and the distinction matters. Personal branding is how you present. Career equity is what your career is actually worth to the market when you are not in the room. One is presentation. The other is an asset.
Yes, permanently. Your archetype, your tier, your diamond and the full structural reading appear immediately with no email required. This exists to make the discipline legible, not to collect addresses.
This places you among the sixteen in about three minutes. The MAD™ Diagnostic runs 44 questions and returns numeric facet scores, a full reading, and a sequenced intervention roadmap. This tells you what you are. That tells you exactly how far, and what to do about it.
It should. The archetypes are a progression, not a verdict. Each one names the part of the structure that is not yet load-bearing, which is precisely the thing that moves you to the next.
They mark where the structure gives way first, not how good you are. Tier I is a centre that has not been set. Tier II is walls that are not yet carrying weight. Tier III is a foundation that has not accumulated. Tier IV is a built structure where demand is the remaining variable.
The classifier reads each facet as low, mid or high. Fifteen well-chosen statements resolve that reliably. The 44-question MAD™ Diagnostic buys numeric precision and a prescription, which is a different job from placing you among the sixteen.
No. The finder runs entirely in your browser. Nothing is sent anywhere, nothing is saved, and closing the tab discards it.
Fifteen questions. Free forever. You will know your archetype before you finish your coffee.
Start the Career Equity Archetype™Answer honestly rather than aspirationally. The result is only as useful as the input, and nobody sees this but you.
1 means strongly disagree. 5 means strongly agree.
One of sixteen shapes a market position can take.
This is the free reading, and it stays free. It tells you what you are. If you want the numbers behind it, a facet-by-facet interpretation and a sequenced plan for the next two quarters, that is what the full MAD™ Diagnostic does across 44 questions.