Your career holds equity the same way a company does. Most people have never been shown the shape of theirs.
Fifteen questions. About three minutes. You will get one of sixteen archetypes, the tier it sits in, what breaks next if nothing changes, and the archetype you move to from here.
Personal branding is how you present. Career equity is what you are actually worth to the market when you are not in the room: whether the right people already know your name, whether your credibility travels when your job title changes, and whether opportunity arrives without you chasing it.
Those are structural questions, and structures fail in a specific order. That is what the archetypes describe. Not a personality type, and not a score. The shape of what you have built, and the part of it that is not yet load-bearing.
The sixteen archetypes are read through the Market Authority Diamond™: Demand at the peak, Market Trust as the foundation, Credibility and Visibility as the two walls, and Branding as the centering point that holds them together. Branding sits at the centre because it is what everything else is organised around. It is not a facet.
Answer honestly rather than aspirationally. The result is only as useful as the input, and nobody sees this but you.
1 means strongly disagree. 5 means strongly agree.
This is the free reading, and it stays free. It tells you what you are. If you want the numbers behind it, a facet-by-facet interpretation and a sequenced plan for the next two quarters, that is what the full MAD™ Diagnostic does across 44 questions.
The tiers are not a ranking of people. They mark where the structure gives way first. A Tier 1 archetype is not a worse professional than a Tier 3 one, it is one whose centre has not been built yet, which is a different problem with a different fix.
Most people recognise themselves before they take the quiz. Read them cold if you prefer.
Branding is visual identity: logos, colours, messaging, taglines. The surface layer.
Brand architecture is portfolio structure: how a company organises multiple brands.
Brand equity architecture is the discipline of building the financial and reputational value of a company. It sits at the convergence of PR and Finance.
Career equity is that same asset class read at the scale of one person. Not a fourth thing, and not personal branding. The Market Authority Diamond™ measures the reputational half of it, which is the half that moves first.
Studio JNSQ practises brand equity architecture. Smaller companies use it to reach profitability. Larger ones use it to build the case for a higher valuation at exit. This finder is the smallest free piece of that work, and it is yours permanently.